Yes, working on your brand’s digital marketing can be massively overwhelming if you are just getting started. There is so much information out there once you begin looking for ways to increase your websites online presence that it’s tempting just to throw up your hands and give up before you even start.
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You can never accuse Facebook of just sitting on their hands can you? The tech giant is always trying to stay ahead of the competition by introducing new features to both their social media platform and to their very successful ads network.
One new addition just announced allows Facebook ads to now target non-users of Facebook on outside websites and apps, this means they are now competing directly with the powerful Google display network for advertising dollars.
If you keep tabs on social media news, you may have already heard that Instagram is changing the way they are going to display posts on their platform.
Due to their growing popularity, Facebook-owned Instagram let people know that it would no longer organize posts chronologically.
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As a graphic designer and photographer, I see aspects of design in everything around me and love to watch the ever changing design trends online and offline. But these trends come and go; some stick around for years; others seem to disappear almost overnight. It’s important to be able to distinguish between the trends that are great, and will stay fresh, and the ones to that will quickly look outdated and need to be ditched.
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If I could give you, the pressed for time small business owner, looking for a boost in their online marketing efforts, one tip today, it would be this; focus on getting more online reviews for your business.
ContinueCurating online reviews from customers and clients should now be an essential part of your online marketing strategy.
Facebook today rolled out reactions, a much-anticipated upgrade of the like button that many users have been wanting. Now you can not only like something; you can express other emotions about posts including love, laugh, be surprised, get mad or display sadness.
In their announcement post, Facebook acknowledged the need users have had for a long time to do more than just like posts:
Continue“We’ve been listening to people and knew that there should be more ways to easily and quickly express how something you see in News Feed makes you feel.
We get asked this a lot by small business owners; what’s one thing they can do today in their online marketing that they will see results from tomorrow. Here is something that we suggest that they can take action.
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You may have heard the noise this week about Twitter and the fact their user growth has stalled, with monthly active users dipping from 307 to 305 million between the third and fourth quarters of last year for the first time. Even the integrated marketing campaign Twitter launched last year, including their first ever television ad, failed to attract new users.
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I know, I know – you’re already trying to run a business, raise a family and have a life. Blogging sounds like a great idea, but finding the time to devote to it seems like the universe would need to put another 10 hours in the day for you.
I get it.
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Thanks to the rise of mobile devices, how people are searching on Google and other search engines has shifted dramatically from even a few short years ago.
In this insightful article from Google it outlines that more and more, people are looking for things in their area around them — be it a gym or a mall, a plumber, or a cup of coffee.
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