Facebook has proven to be an incredibly powerful marketing tool for businesses. It really helps to connect you to a larger client base, creates more interest in your business and allows you to create a more meaningful bond with your audience. In order to stay on top of your Facebook marketing game, you have to create ads that really capture the attention of your audience, otherwise they could scroll right past you.
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Facebook are making more changes to their pages. After launching a new page look earlier this year the social media giant is now bringing out more new features for their business pages including templates which are rolling out globally today.
Page templates give Facebook page owners new ways of displaying the information on their pages including repositioning their call to actions and tabs depending on the type of service they are offering.
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You can never accuse Facebook of just sitting on their hands can you? The tech giant is always trying to stay ahead of the competition by introducing new features to both their social media platform and to their very successful ads network.
One new addition just announced allows Facebook ads to now target non-users of Facebook on outside websites and apps, this means they are now competing directly with the powerful Google display network for advertising dollars.
Facebook today rolled out reactions, a much-anticipated upgrade of the like button that many users have been wanting. Now you can not only like something; you can express other emotions about posts including love, laugh, be surprised, get mad or display sadness.
In their announcement post, Facebook acknowledged the need users have had for a long time to do more than just like posts:
Continue“We’ve been listening to people and knew that there should be more ways to easily and quickly express how something you see in News Feed makes you feel.