Let’s face it, in the digital age, your potential patients are Googling everything before they even think of making an appointment with you. You need to get your dental practice found on search engines and ensure that they see you as a reputable professional who is not just an expert in their field but also someone they can trust.
We all know that search engine optimization (SEO) is one of the most effective ways to make sure that your services are easily accessible to anyone looking for them. However, most dentists don’t know how to implement the various techniques effectively and efficiently. If you are interested in learning more about how to use SEO to bring your practice to the next level, keep reading!
What Is SEO?
SEO stands for “search engine optimization”. SEO is the process of getting more organic, free traffic from search engines by “optimizing” your website with specific keywords so that your site appears higher in organic search results for those terms. SEO is not about manipulating search engines to get you to the top of their search engine results pages (SERPs) by any means necessary. Instead, SEO is about creating a website that naturally appeals to search engine users so that your site gets discovered.
SEO is also not about getting loads of referral traffic from social media or other external websites like other marketing strategies to focus on. SEO is all about getting direct, organic traffic from search engines. When someone searches for a term related to your product or service, you want to make sure that your website appears as high as possible on the search engine results page so that the person clicking through is sent to your website.
Basic SEO Tips For Dental Practices
Implementing a strong keyword strategy: Keyword research is the backbone of any effective SEO strategy. You can’t possibly know what your patients should search for if you don’t even know what you are providing. To create a keyword strategy, start by making a list of all the services you provide and then add a few variations of each. You don’t have to overthink this, just make sure you’re including important keywords related to your practice. In your website’s content, make sure to use these keywords naturally (don’t be too “stiff” with your wording).
Choosing the right domain name: This can make or break your online success. If you want to come across as a professional, use a domain name that sounds professional. If you want to come across as a startup, use a title that best represents your company’s current status. If you don’t know where to start, don’t worry – there are plenty of services available to help you select a name that works best for your practice.
Optimizing your website’s design: Your website’s design should be clean and uncluttered. It should feature your logo, a brief description of your services, and your address/hours. It should also have a “call to action” section that prompts visitors to make an appointment or inquire about treatment options. It’s also important that your website runs smoothly, so make sure that you update your site with fresh content regularly.
Building a quality backlink profile: A “backlink profile” is a fancy way of saying “the list of websites that link to you”. Google looks at the number and quality of these backlinks when determining your website’s rank. This is why it’s so important to get reputable websites to link to your website. If you can get high-profile websites to link to you, Google will take notice and reward you with a higher rank. Local citations are a type of citation that provides a reference to a business and its location. These citations can be used to improve local SEO and can also help to show up in local search results. Local citations are essential in today’s fast-paced world of online business, as they provide an easy way to connect with potential customers. Using local citations is an easy way to build trust and credibility, as well as drive traffic to your website. One of the most important reasons to use local citations is that they help you to rank higher on local search results, which can increase your website’s overall visibility.
When someone searches for a specific business on Google, they are likely going to click on the top results first, so it is important to ensure that you have your business listed on as many local search directories as possible.
Developing a strong social media presence: This is an important part of any SEO strategy, but not just because of the link-building benefits. Social media is the most effective way to communicate with current and potential patients. Make sure that you have a professional account on each major platform, and use them often to communicate with your followers.
An SEO Strategy That Works For Dental Practices
Now that we’ve covered the basics, it’s time to put all that knowledge to use! By following these simple SEO tips, you can ensure that your dental practice is found by more patients and that they stay loyal to you long term. Let’s get started!
Keyword research: As we mentioned earlier, keyword research is essential to developing an effective SEO strategy. Start by making a list of all the services you provide and list variations of each. Once you’ve got a good list going, start doing keyword research to find out which terms are most commonly searched by your potential patients.
Domain name selection: If you don’t already have a domain name, now is the time to start thinking about it. Remember, this is the first thing that your visitors are going to see when they decide to look up your practice on Google, so it’s essential that it’s memorable. You can’t go wrong with something like “DentistMidtownManhattan.com”.
Website design: Your website design should reflect the information you’ve included in your “About” section. It should feature your logo, a brief description of your services, and your address/hours. It should also have a “call to action” section that prompts visitors to make an appointment or inquire about treatment options.
Building a backlink profile: You know what to do now. Focus on getting high-quality backlinks from reputable websites. If you can get a link from a well-known blog in your industry, that’s even better!
Developing a social media presence: This cannot be stressed enough. People don’t go to Google anymore to find the services they need; they go to social media. Make sure your business account is set up on every major platform, and use them to communicate with patients and drive referral traffic to your website.
Grow Your Patient Base With SEO
Your SEO strategy is more than just getting more traffic to your website. It’s about growing your patient base, securing new patients, and retaining the ones you have. It’s about getting more patients into your dental office and helping them feel comfortable in their decision to see you. Once you’ve implemented an effective SEO strategy, you’ll see an influx of new patients in your office.
It may take a few months to really start seeing the effect of your efforts, but once things start clicking, you’ll be glad you made the investment. Once you’ve implemented an effective SEO strategy, you’ll see an influx of new patients in your office. It may take a few months to really start seeing the effect of your efforts, but once things start clicking, you’ll be glad you made the investment.
With a strong Dental SEO strategy in place, you’ll be able to reach more patients and provide them with the care they need. Your practice will flourish, and you’ll be happy knowing that you’re helping others in their times of need. If your dental practice is struggling, follow these tips to implement a strong SEO strategy. You’ll be amazed at how many new patients come flocking to your doors as a result! And most importantly, don’t forget to have fun! Remember, the digital age is great because it allows you to connect with patients in ways that weren’t possible before.
John is a tea-drinking, 43-year-old (not old, just well-seasoned) digital marketer who remains intensely curious about new ways to market online. He believes the best marketing doesn’t feel like marketing, it is about telling stories that resonate enough with people that they want to do business with you.