If you have a business, you probably have a website. But do you have the right one? If your site is not up to date or it looks like something from 1998, then it’s time for a redesign. Not only will a professional-looking website increase traffic and sales, but there are many other benefits as well. Here are 7 reasons why every business owner should invest in having their site redesigned:
1 . SEO Benefits
One benefit of professional web design is that it helps improve your site’s search engine optimization. The best professional websites are built with SEO in mind. A professional website designer should ideally know how to build SEO-friendly designs that get your site listed higher in the search engines, allowing you to reach a wider audience and get more leads for your company.
2 . Mobile Friendly
The second benefit of professional website design is mobile compatibility. Over 50% of people use their smartphones to browse the internet. In fact, Google now ranks sites that are mobile-friendly higher in the search engine results. A professional website designer should be able to build a professional-looking site that can automatically adjust to any screen size, be it a smartphone, tablet, or laptop.
3 . Fast Loading Speed
Another benefit to professional Edmonton website design is fast loading speeds. Google has made it clear recently that they take fast loading speeds into account when ranking websites. Loading time is not just a matter of preference – it has a huge impact on a site’s success, too.
The bounce rate of a website is the percentage of visitors that leave the page after viewing it for at least one second.
A high bounce rate indicates that web users don’t find the material on the page useful, thus its ranks will fall. Ecommerce sites will also lose customers if their checkout process is even slightly slower than those of their competitors.
4 . Your Expertise
One of the benefits of professional website design is that it allows for collaboration between website designers and business owners. You can get creative with the designer and talk about your ideas, and the designer will bring those ideas to life on your website. This is a fantastic technique to gain a genuine voice for your company.
5 . Better Conversions
Web design can be a tricky business, but one of the benefits you may not have thought of is better conversions. A professional web agency should understand how to create sites that convert visitors into customers with ease and efficiency!
6 . Customer Satisfaction
The seventh benefit of a professional website for your business is that it will be well-received by customers. Websites should have an aesthetically pleasing design and navigation, as well as be made with the customer’s needs in mind from start to finish!
7 . Professionalism
The last benefit we want to highlight is professionalism. A professional website design speaks volumes about your brand in the eyes of consumers and shows how committed you are as a company, especially when other businesses might be tempted not to invest too much time or money into their online presence because they feel there’s no tangible gain from it!
By investing now on an attractive site that looks good aesthetically AND informative for visitors -who may have been looking around before deciding where go next-you’re giving yourself every chance possible at success later down this road with potential customers who see through our pixels what others can’t always read between the lines
Conclusion
You can make your business stand out in a world filled with competition by investing in professional website design. A beautiful, well-designed site will not only help you compete but also entice customers to choose yours over others. At Wood & Co. Creative, we know that professional website design is an integral part of any successful business. That’s why we offer this service to help you attract more visitors and increase conversions on your site. We provide both free consultations as well as a variety of packages for companies with all levels of budgets. Reach out today!
John is a tea-drinking, 43-year-old (not old, just well-seasoned) digital marketer who remains intensely curious about new ways to market online. He believes the best marketing doesn’t feel like marketing, it is about telling stories that resonate enough with people that they want to do business with you.
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