7 Reasons a Professionally Designed Website Can Help Your Business

If you have a business, you probably have a website. But do you have the right one? If your site is not up to date or it looks like something from 1998, then it’s time for a redesign. Not only will a professional-looking website increase traffic and sales, but there are many other benefits as well. ...

How Online Reviews Impact Local SEO

It’s no secret that the internet is increasingly becoming a hotbed for word-of-mouth communication and customer interaction.
By now, most business owners are aware that user-generated content will affect your online reputation, search engine rankings, potential customers buying decisions and even the success of your business.
However, what a lot of businesses owners miss, is that in addition to monitoring what people are saying about your brand online, you also need to be responding to their reviews and fostering a 2-way flow of communication between your business and your customers. ...
53 Must-have Features Your Edmonton Business Website Needs to Have

53 Must-Have Features Your Edmonton Business Website Needs To Have

As small business owners ourselves, we know how hard it is to keep things running smoothly. And though you’re an expert in the products or services you’re selling, knowing the right way to optimize your website in order to better convert visitors into actual sales can be challenging.
This detailed infographic from WebAlive can help. ...
How to Spy on Your Competitors Facebook Ads

How To Spy On Your Competitors Facebook Ads

Facebook has proven to be an incredibly powerful marketing tool for businesses. It really helps to connect you to a larger client base, creates more interest in your business and allows you to create a more meaningful bond with your audience. In order to stay on top of your Facebook marketing game, you have to create ads that really capture the attention of your audience, otherwise they could scroll right past you. ...
Facebook Page Templates

Facebook Page Templates – What You Need To Know

Facebook are making more changes to their pages. After launching a new page look earlier this year the social media giant is now bringing out more new features for their business pages including templates which are rolling out globally today.
Page templates give Facebook page owners new ways of displaying the information on their pages including repositioning their call to actions and tabs depending on the type of service they are offering. ...
Create quality content

Create Content For People, Not Robots

Having compelling content on your website that is relevant to your business is the best thing you can do to help your SEO listings. Write with your audience in mind and not what you think the Google robots are looking for. ...
Intention Is Everything

Intention Is Everything

Google is getting increasingly smarter in seeing how their search engine users are interacting with websites. Intention is more important than ever – Are people coming to your website and then going back immediately to the search results and clicking on the next choice, or are they finding the answers they’re looking for when they’re on your site?
Today it’s about the post-click activity. ...
Just Get Started

Just Get Started

Yes, working on your brand’s digital marketing can be massively overwhelming if you are just getting started. There is so much information out there once you begin looking for ways to increase your websites online presence that it’s tempting just to throw up your hands and give up before you even start. ...
Facebook Ads Network

Facebook Is Going Head To Head With Google Adwords

You can never accuse Facebook of just sitting on their hands can you? The tech giant is always trying to stay ahead of the competition by introducing new features to both their social media platform and to their very successful ads network.
One new addition just announced allows Facebook ads to now target non-users of Facebook on outside websites and apps, this means they are now competing directly with the powerful Google display network for advertising dollars. ...
Instagram notifications

Here’s Why People Are Suddenly Asking You To Turn On Instagram Notifications

If you keep tabs on social media news, you may have already heard that Instagram is changing the way they are going to display posts on their platform.
Due to their growing popularity, Facebook-owned Instagram let people know that it would no longer organize posts chronologically. ...
web design trends 2016

7 Web Design Trends We Love {And Two We Can Safely Ditch}

As a graphic designer and photographer, I see aspects of design in everything around me and love to watch the ever changing design trends online and offline. But these trends come and go; some stick around for years; others seem to disappear almost overnight. It’s important to be able to distinguish between the trends that are great, and will stay fresh, and the ones to that will quickly look outdated and need to be ditched. ...
Google Reviews: A Small Business Owner's Secret Weapon

Google Reviews: A Small Business Owner’s Secret Weapon

If I could give you, the pressed for time small business owner, looking for a boost in their online marketing efforts, one tip today, it would be this; focus on getting more online reviews for your business.
Curating online reviews from customers and clients should now be an essential part of your online marketing strategy. ...
Facebook Reactions

Facebook Rolls Out Reactions. Now You Can Be Sad, Angry And Surprised.

Facebook today rolled out reactions, a much-anticipated upgrade of the like button that many users have been wanting. Now you can not only like something; you can express other emotions about posts including love, laugh, be surprised, get mad or display sadness.
In their announcement post, Facebook acknowledged the need users have had for a long time to do more than just like posts:
“We’ve been listening to people and knew that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. ...

The One Thing You Can Do Today That Will Make A Difference In Your Business Tomorrow

We get asked this a lot by small business owners; what's one thing they can do today in their online marketing that they will see results from tomorrow. Here is something that we suggest that they can take action. ...

Will A GIF Search Button Get People Excited About Twitter Again?

You may have heard the noise this week about Twitter and the fact their user growth has stalled, with monthly active users dipping from 307 to 305 million between the third and fourth quarters of last year for the first time. Even the integrated marketing campaign Twitter launched last year, including their first ever television ad, failed to attract new users. ...
marketing techniques

5 Simple Techniques That Will Improve Your Blog’s Search Rankings

I know, I know – you’re already trying to run a business, raise a family and have a life. Blogging sounds like a great idea, but finding the time to devote to it seems like the universe would need to put another 10 hours in the day for you.
I get it. ...

Is Your Business Ready For The New Way People Are Searching Online?

Thanks to the rise of mobile devices, how people are searching on Google and other search engines has shifted dramatically from even a few short years ago.
In this insightful article from Google it outlines that more and more, people are looking for things in their area around them — be it a gym or a mall, a plumber, or a cup of coffee. ...
Edmonton Businesses Instagram Marketing

5 Reasons Businesses In Edmonton Need To Be Using Instagram

There is a reason that over 85% of the world’s top brands are now focusing more of their time, energy and advertising budgets on Instagram; engagement.
According to Forrester Research, brands that are consistently active on Instagram see an average engagement rate of 2.3%, far ahead of both Facebook (0.2%) and Twitter (0.02%). ...