How Online Reviews Impact Local SEO

It’s no secret that the internet is increasingly becoming a hotbed for word-of-mouth communication and customer interaction.

By now, most business owners are aware that user-generated content will affect your online reputation, search engine rankings, potential customers buying decisions, and even the success of your business.

However, what a lot of business owners miss, is that in addition to monitoring what people are saying about your brand online, you also need to be responding to their reviews and fostering a 2-way flow of communication between your business and your customers.