Let’s face it, in the digital age, your potential patients are Googling everything before they even think of making an appointment with you. You need to get your dental practice found on search engines and ensure that they see you as a reputable professional who is not just an expert in their field but also someone they can trust.
Have a look around, and you will see every second person tapping, scrolling, clicking, and just generally engrossed in their smartphone.
There are now more than 3.5 billion smartphone users across the world, making up over half the population. And this number continues to grow by the day.
If you have a business, you probably have a website. But do you have the right one? If your site is not up to date or it looks like something from 1998, then it’s time for a redesign. Not only will a professional-looking website increase traffic and sales, but there are many other benefits as well.
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It’s no secret that the internet is increasingly becoming a hotbed for word-of-mouth communication and customer interaction.
By now, most business owners are aware that user-generated content will affect your online reputation, search engine rankings, potential customers buying decisions, and even the success of your business.
However, what a lot of business owners miss, is that in addition to monitoring what people are saying about your brand online, you also need to be responding to their reviews and fostering a 2-way flow of communication between your business and your customers.
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As small business owners ourselves, we know how hard it is to keep things running smoothly. And though you’re an expert in the products or services you’re selling, knowing the right way to optimize your website in order to better convert visitors into actual sales can be challenging.
This detailed infographic from WebAlive can help.
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Facebook has proven to be an incredibly powerful marketing tool for businesses. It really helps to connect you to a larger client base, creates more interest in your business and allows you to create a more meaningful bond with your audience. In order to stay on top of your Facebook marketing game, you have to create ads that really capture the attention of your audience, otherwise they could scroll right past you.
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Facebook are making more changes to their pages. After launching a new page look earlier this year the social media giant is now bringing out more new features for their business pages including templates which are rolling out globally today.
Page templates give Facebook page owners new ways of displaying the information on their pages including repositioning their call to actions and tabs depending on the type of service they are offering.
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Having compelling content on your website that is relevant to your business is the best thing you can do to help your SEO listings. Write with your audience in mind and not what you think the Google robots are looking for.
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Google is getting increasingly smarter in seeing how their search engine users are interacting with websites. Intention is more important than ever – Are people coming to your website and then going back immediately to the search results and clicking on the next choice, or are they finding the answers they’re looking for when they’re on your site?
Today it’s about the post-click activity.
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Yes, working on your brand’s digital marketing can be massively overwhelming if you are just getting started. There is so much information out there once you begin looking for ways to increase your websites online presence that it’s tempting just to throw up your hands and give up before you even start.
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