As small business owners ourselves, we know how hard it is to keep things running smoothly. And though you’re an expert in the products or services you’re selling, knowing the right way to optimize your website in order to better convert visitors into actual sales can be challenging.
This detailed infographic from WebAlive can help. It explains many of elements that are must-haves for local websites in order to inspire trust and build sales. WebAlive analyzed a number of high converting local business websites and then created this illustration showcasing the key elements that are working for them based on the results.
The infographic also includes a series of reminders on what not to include on your website, Including background music, Flash elements and dead-end pages that make for a bad user experience.