Facebook has proven to be an incredibly powerful marketing tool for businesses. It really helps to connect you to a larger client base, creates more interest in your business and allows you to create a more meaningful bond with your audience. In order to stay on top of your Facebook marketing game, you have to create ads that really capture the attention of your audience, otherwise they could scroll right past you.
If you are hitting a dead end regarding the creativity of your ads, or you are just curious what type of ads others in your industry are posting, checking out the types of ads your competitors’ are posting can be super helpful.
There is a simple way that you can spy (for lack of a better word) on the ads your competitors are posting so that you can get some fresh ideas for your future advertisements. Here’s how…
Step 1: Navigate to Home News Feed
Head to your home News Feed and look at second post down from the top of the feed. Chances are, it’s an advertisement. Click on the down arrow in the upper right corner of the ad and choose ‘Why am I seeing this?’
After doing this, you will be brought to a new screen, where you will find an explanation regarding why the ad is visible to you. You’ll also see a few targeting parameters that advertisers used to target you. If you find an advertisement from your competition, take a look at why you are seeing it.
Step 2: ‘Manage Your Ad Preference’
Head to your Facebook Ad Preferences by clicking on ‘Managing Your Ad Preferences.’ From here, you will see a screen that details what factors influence the ads that you see. Additionally, you will see how Facebook categorizes you based on your interests.
You will have the option to select an interest and choose different categories. For example, if you are in a travel niche, you could click on ‘travel’ and you will see sample ads that have been made by advertisers to appeal to people who are interested in travel. This will allow you to get an idea of what your competitors are doing to attract their target audience, giving you ideas that will help you create ads that will do the same.
Knowing what ads your competitors are posting on Facebook can certainly give your business a leg up. Have fun using this tactic to find out what your competitors are doing in Edmonton and beyond.
John is a tea-drinking, 43-year-old (not old, just well-seasoned) digital marketer who remains intensely curious about new ways to market online. He believes the best marketing doesn’t feel like marketing, it is about telling stories that resonate enough with people that they want to do business with you.