Intention Is Everything

Google is getting increasingly smarter in seeing how their search engine users are interacting with websites. Intention is more important than ever – Are people coming to your website and then going back immediately to the search results and clicking on the next choice, or are they finding the answers they’re looking for when they’re on your site?

Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent to see real success.

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