Looking To Get More Customers, Leads, Traffic
To Your Website?

We offer affordable SEO services to small businesses in Edmonton, Sherwood Park and St. Albert.
We specialize in raising your businesses visibility in the search engines, bringing targeted
traffic to your website and converting that traffic into paying customers.

We would love to hear about your project.

Looking To Get More Customers, Leads, Traffic
To Your Website?

We offer affordable SEO services to small businesses in Edmonton, Sherwood Park and St. Albert.
We specialize in raising your businesses visibility in the search engines, bringing targeted
traffic to your website and converting that traffic into paying customers.

We would love to hear about your project.

Looking To Get More Customers, Leads, Traffic
To Your Website?

We offer affordable SEO services to small businesses in Edmonton, Sherwood Park and St. Albert.

We specialize in raising your businesses visibility in the search engines, bringing targeted traffic to your website and converting that traffic into paying customers.

We would love to hear about your project.

Your Customers are SEARCHING for You ONLINE.

Will they find YOU or Your COMPETITOR?

It’s About More Than The Right Keywords

Search engine optimization is about more than just picking the right keywords. Driving targeted traffic to your website is one aspect, the other is having the right content on your site that will convert that traffic into paying customers. That is when you will really see your business take flight. At Wood & Co Creative our tailored SEO services help businesses every day just like yours raise their website’s visibility in the search engines.

It’s About Giving Your Visitors What They Want

We take real pride in the fact we not only improve our clients rankings but also enhance their websites as well. There is a proven strategy behind this. You don’t just want your potential customers to find you online. You also want them to arrive at your website and find the answers to their questions and not have them click away to look for it on your competitors website. This means having the right content that meets their needs.

Contact Us Now To Get A Free Consultation
And No Obligation Website Analysis

As Edmonton SEO specialists, we will take the time to review your website and then offer you practical, honest advice on the best ways to optimize your site for better search engine listings.

Your business is unique. We also know your customers are too, with individual needs, desires, and personalities.

We take the time to get really to know your business and together, build a practical, tailored SEO strategy that will get you the results you are looking for.

Don’t wait for your competitor to contact us before you do.

Increase Exposure

Give your business the exposure it deserves by dominating the rankings in Google.

Grow Your Customer Base

Our services help drive more customers to your website, products, and services.

Build Your Revenues

Watch as your business grows from a new stream of customer inquiries.

What Is SEO Exactly?

Fact: 89% of customers begin their buying process with a search engine

SEO, or search engine optimization, is based around a group of tailored methods or strategies which improve the ability of search engines such as Google, Bing, and Yahoo to find your site then give it the highest possible ranking in their listings.

Fact: Position 1 in Google Gets 33% of Search Traffic

If your website is optimized in the correct way, it will be recognized and rank much higher in the search engines. This will maximize the targeted traffic that comes to your website, and in turn significantly increase the quantity and quality of leads generated as shown in the graph below.

Edmonton Search Engine Optimization Results
WHY CHOOSE WOOD & CO CREATIVE?

You Are In The Right Place For Quality Edmonton Local SEO Services

We have talked to many small business owners in Edmonton and beyond, who have had a bad search marketing experience with other agencies. They have spent thousands of dollars with these companies and seen little to no real results after handing over their hard earned money. They may still be languishing on page 2 or even further back, or the links they receive are poor quality at best, or they get ranked under keywords nobody ever searches for.

Talk To Us Now

Be Careful Who You Choose To Do Your Edmonton SEO Campaign

Many business owners that pay for SEO services don’t truly understand what they are getting because the search engine optimization company they worked with was very vague about their process. They received no proposal or timeline showing what was going to happen with their SEO campaign. Many didn’t even get monthly traffic reports.

You see, a lot of SEO agencies will outsource your search engine optimization campaign overseas, for a tenth of the price you paid for it. These campaigns are handed off by the agency once you sign on, there is no strategy involved, or thought put into what would be the best for you, the client – it is all about getting the sale for them.

Watch For Agencies Still Using Outdated SEO Methods

Many of these off-shore companies the big SEO agencies outsource to are also using outdated search engine optimization methods involving link spam that can potentially get a website penalized. If this happens, your site disappears from the search engine listings, and you then have to clean up the links pointing towards your website and beg the search engines to reconsider listing it again. All this can take weeks or even months to fix.

I don’t tell you this to alarm you; I just want you to know that not all SEO agencies are created equally. To many of them, you are just another sale that adds to their bottom line and if they can string you along with empty promises for a few months they will.

Call Us For A Free Consultation

Hopefully by now you can see that Wood & Co Creative know what
we are talking about when it comes to Edmonton SEO.

We can get you the results you want. Contact us today.

Call Us For A Free Consultation

Hopefully by now you can see that Wood & Co Creative know what we are talking about when it comes to Edmonton SEO.

We can get you the results you want. Call us today.

To Market Effectively, Your Audience Can’t Be Everyone

Many small business owners ask “How do I attract more customers?”.

Or

“How do I get the right people to know about my company?”

Two different questions, with the same answer. They are looking for an audience. Not any audience, but the right audience that will understand their brand and what it stands for. These are your potential customers who are ready to buy from you. You just need to make it easy for them to find you online.

These days you can’t expect great results from putting an ad in a newspaper (unless it’s highly targeted towards your ideal customer) or the Yellow Pages. Those mediums are for the masses, and your service or product isn’t for everybody.

Let me repeat that, not everybody is your customer. The more you can define your ideal audience, not only demographically, but by also understanding their likes and interests, the better you will be able to speak directly to them, that is where you will see real results from your search engine marketing campaign and really start to turn that traffic in to sales.

Maybe this sounds obvious to you, but when it comes to search engine marketing, we want to know exactly how your customers are trying to find you online.

What keywords are they entering in Google and other search engines to find what they are seeking? Look at the intent behind those keywords and go after the ones that will generate targeted leads.

You can do this research yourself using Google Keyword Planner. Using this tool you can see what terms Google users are typing in to find businesses like yours.

If you can have your website rank well on Google for those “money keywords” you can expect a massive return on investment for your search engine campaign.

SEO can provide a much higher return on your investment compared to traditional advertising. Talk to us today to find out more about our customized search engine optimization services and how they will help your business.

You can reach us right now at
780-862-1597 or email us with your questions at digital@woodandcocreative.com and we will get back to you ASAP.

An Example Of Why You Need To Target Your Search Engine Campaign

Why Casting Your Net Wide Isn’t The Answer

Let’s say you are a photographer in Edmonton. You naturally think it would be a good idea to get a good search engine listing for the term “Edmonton photographer”. That seems logical; you see that it gets a lot of searches each month. However, that phrase is what we call a broad search.

You see, people searching for that term may be looking for a wedding photographer or baby photographer or even looking for tips on being a better photographer in Edmonton. That phrase is also highly competitive so you will spend months just trying to get a good listing for it and you may only generate one lead a month from it.

Instead Gather The Low Hanging Fruit

We need to find the higher intention keywords that will take your site less time to rank for to ensure a faster return on investment for you. We call these the “low hanging fruit.” They have fewer people searching for them, but those that do are highly motivated to buy the products and services you offer.

The other side of this type of marketing campaign is what happens after that potential customer comes to your site. Will visitors find the right information about the products and services you offer on your website? Is it easy for them to buy your goods? Do you have effective calls to action? Converting those leads that come to your site in to sales is an art and something we can help with.

Connect With Us

We’d love to hear more about your project. Let’s talk.

Google Reveals What They Are Looking For To Rank Your Website

When it comes to search engine optimization, there are certain elements Google and
other search engines are expecting to be in place on your website.

They are split into two distinct areas: on-page optimization and off-page optimization.

On-Page Optimization

Url Layout – Does your domain contain your keyword? Are your keywords in your page names, descriptions, and titles?

Site Structure – Are the pages on your site in a silo structure which Google prefers?

Content On The Site – Can your keywords be found at least once in the content of your page? Are you putting your keywords too many times on your pages?

Engaging Content That Answers Visitors Questions – Do you have enough content on your pages? You ideally need at least 500 words of content on your main pages and ideally more than 1000! Does the content you have answer the visitors questions based on the keyword(s) they have searched for? This page, for example, is over 2300 words and hopefully answers many of the questions you have about Edmonton SEO.

Site User Experience – Is it easy for visitors to navigate around your website? Is the content engaging and of a high quality, so visitors want to stay and consume it?

Off-Page Optimization

The Quality Of The Links Pointing Towards Your Site – How many sites link towards your site and how relevant are they to your business? It is all about quality over quantity these days. You can rank a website with fewer high quality links faster than a website with poor quality links.

Anchor Text – Are the right words being used within the links pointing to your website? You need a mix of anchor text and phrases that are relevant to the niche of your site.

Site Relevance – There should be relevant content on the websites that link to your site. So for instance if you own a yoga studio it would be better to have links coming from health related websites rather than say home care sites or travel sites. Google diminishes the powers of links coming from places like web directories that have a broad mix of content that is not relevant to your website. This outdated linking method could, in fact, get your site penalized, and we still see a lot of SEO companies using this method of linking. Google can detect when there are a large amount of low-quality links pointing towards your site and how relevant they are to your business.

Good Design Is Important But To Rank Well You Need More

Having A Great Looking Website Isn’t Enough

Having a website that looks good, is easy to navigate and allows visitors to find the information they are looking for quickly is important, but it won’t help you get good search engine rankings.

You need a combination of the link factors shown above plus provide visitors with a good user experience.

Get A Free Consultation

Other Search Engine Factors That Affect Rankings

Domain Age

Google tends to place more trust in sites that have been around for a while. It takes time to build this trust with Google, but with the right strategies in place, this process can be made quicker.

Duplicate Content

Google isn’t a big fan of duplicate content. If you have content on your site that is precisely the same as on other websites you could find your search engine rankings being affected.

Dominate Your Competiton

Why stop with just getting as good ranking for your website? We can help get you good listings for your videos and social media pages as well. Let’s push your competition off the first page.

Penalized Website

Due to previous bad SEO practices, you may have found your site been penalized by Google. Some SEO agencies may recommend you start over with a new domain, stating that it would take too much time and effort to get it ranked well again. However, we have been able to get sites ranked again that have been penalized. We can help fix this.

PPC Advertising

Paid advertising is an effective way to quickly bring leads to your website. We help many Edmonton small businesses manage their paid marketing campaigns on Google, Facebook and Bing and see them get tremendous results. We can also do all the of the ad design for both the Google display network and for Facebook.

Social Media Marketing

Social media marketing can prove to be a very effective way to find the right audience for your business. On Facebook, for instance, you can target your ads towards the people who are in the right demographic and interest groups that we think would want to do business with your company and get your message in front of them.

It Is Vital To Track All Your SEO Campaigns

It is vital that any search engine optimization campaign you do is tracked so you can understand what methods are bringing results. With our SEO campaigns, we provide detailed reporting that give you an overview of your campaign, including which keywords generated leads and which pages on your sites converted those leads to sales.

If you are spending your hard earned money on generating traffic to your website and you don’t have a system in place to track exactly where your leads are coming from you are throwing that money down the drain.

Edmonton SEO Analytics

Contact Us For Your Free Consultation

CALL US
780 862 1597
Email Us
digital@woodandcocreative.com

Have a project you need help with? We really would love to hear about it.

Give us a call us or send an email today and we can get started.