Introduction

Brittany Lane Housing Co-op is a diverse family-focused community of people located in the heart of Sherwood Park.

They offer affordable groupings of townhomes, duplexes, triplexes, and fourplexes – many of which are newly renovated. They were seeking to create a new website that would better reflect the sense of community and showcase their newly renovated townhomes to increase rental inquiries.

Process

We created brand new content for the website that emphasized how the residents of Brittany Lane come together to help each other create a thriving community that is family and pet friendly.

One of the other key aspects integrated into the new site design was the custom photography taken on-site, so we could visually show the community coming together and the amenities in the area, including their playground, community garden, and flower-filled outdoor areas. 

We also shot a series of photos of the newly renovated townhome interiors so visitors to the site could tour a suite and get a sense of their features before starting the rental inquiry process.

The site is built using the robust WordPress content management system, which makes it very easy to update and add additional pages and other site features as needed.

They can add, edit, or delete new pages, allowing them to take control of the website and make regular updates in a cost-effective and efficient way.

Result

Since the new site went live, Brittany Lane has seen a significant increase in new rental inquiries coming via the website. In a competitive rental housing market, the new website design and photography have positioned them as a top choice in the area.