Our Blog

In today's digital landscape, your local business's online presence is just as important as its physical storefront. A well-crafted website serves as the virtual handshake to your potential customers, providing them with a first impression that can either make or break their decision to engage with your business. Your website should be a reflection of…...

Online reviews are a vital part of your business's digital presence, influencing how potential customers perceive your brand and, importantly, how search engines rank your website in local search results. When you're looking for a local service or business, your search often starts in search engines, and the businesses appearing at the top of these…...

Let’s face it, in the digital age, your potential patients are Googling everything before they even think of making an appointment with you. You need to get your dental practice found on search engines and ensure that they see you as a reputable professional who is not just an expert in their field but also…...

Have a look around, and you will see every second person tapping, scrolling, clicking, and just generally engrossed in their smartphone. There are now more than 3.5 billion smartphone users across the world, making up over half the population. And this number continues to grow by the day. As a business owner, you have to…...

If you have a business, you probably have a website. But do you have the right one? If your site is not up to date or it looks like something from 1998, then it's time for a redesign. Not only will a professional-looking website increase traffic and sales, but there are many other benefits as…...

As small business owners ourselves, we know how hard it is to keep things running smoothly. And though you're an expert in the products or services you're selling, knowing the right way to optimize your website in order to better convert visitors into actual sales can be challenging. This detailed infographic from WebAlive can help.…...

Facebook has proven to be an incredibly powerful marketing tool for businesses. It really helps to connect you to a larger client base, creates more interest in your business and allows you to create a more meaningful bond with your audience. In order to stay on top of your Facebook marketing game, you have to…...

Facebook are making more changes to their pages. After launching a new page look earlier this year the social media giant is now bringing out more new features for their business pages including templates which are rolling out globally today. Page templates give Facebook page owners new ways of displaying the information on their pages including repositioning…...

Having compelling content on your website that is relevant to your business is the best thing you can do to help your SEO listings. Write with your audience in mind and not what you think the Google robots are looking for...

Google is getting increasingly smarter in seeing how their search engine users are interacting with websites. Intention is more important than ever - Are people coming to your website and then going back immediately to the search results and clicking on the next choice, or are they finding the answers they’re looking for when they’re…...

Yes, working on your brand's digital marketing can be massively overwhelming if you are just getting started. There is so much information out there once you begin looking for ways to increase your websites online presence that it's tempting just to throw up your hands and give up before you even start. We have been…...

You can never accuse Facebook of just sitting on their hands can you? The tech giant is always trying to stay ahead of the competition by introducing new features to both their social media platform and to their very successful ads network. One new addition just announced allows Facebook ads to now target non-users of…...

If you keep tabs on social media news, you may have already heard that Instagram is changing the way they are going to display posts on their platform. Due to their growing popularity, Facebook-owned Instagram let people know that it would no longer organize posts chronologically. “To improve your experience,” the company explained, “your feed…...

As a graphic designer and photographer, I see aspects of design in everything around me and love to watch the ever changing design trends online and offline. But these trends come and go; some stick around for years; others seem to disappear almost overnight. It’s important to be able to distinguish between the trends that…...

If I could give you, the pressed for time small business owner, looking for a boost in their online marketing efforts, one tip today, it would be this; focus on getting more online reviews for your business. Curating online reviews from customers and clients should now be an essential part of your online marketing strategy. Consistent,…...

Facebook today rolled out reactions, a much-anticipated upgrade of the like button that many users have been wanting. Now you can not only like something; you can express other emotions about posts including love, laugh, be surprised, get mad or display sadness. In their announcement post, Facebook acknowledged the need users have had for a…...

We get asked this a lot by small business owners; what's one thing they can do today in their online marketing that they will see results from tomorrow. Here is something that we suggest that they can take action...

You may have heard the noise this week about Twitter and the fact their user growth has stalled, with monthly active users dipping from 307 to 305 million between the third and fourth quarters of last year for the first time. Even the integrated marketing campaign Twitter launched last year, including their first ever television…...

I know, I know - you're already trying to run a business, raise a family and have a life. Blogging sounds like a great idea, but finding the time to devote to it seems like the universe would need to put another 10 hours in the day for you. I get it. Well, before you…...

Thanks to the rise of mobile devices, how people are searching on Google and other search engines has shifted dramatically from even a few short years ago. In this insightful article from Google it outlines that more and more, people are looking for things in their area around them — be it a gym or a…...

There is a reason that over 85% of the world's top brands are now focusing more of their time, energy and advertising budgets on Instagram; engagement. According to Forrester Research, brands that are consistently active on Instagram see an average engagement rate of 2.3%, far ahead of both Facebook (0.2%) and Twitter (0.02%). Not convinced…...